Architectural photography of various Signage and Wayfinding projects.

The blog of Simon Kennedy, Architectural Photographer based in London.

Projects photographed for London-based Endpoint included Harrods, central London, where Endpoint installed a wayfinding system that enabled customers to find what they were looking for quickly, freeing staff to work on sales. The style of the interventions reflected the Harrods brand values of luxury, innovation and sensation. At the Barbican Centre, London, and the Southbank Centre, Endpoint created a new placemaking identity that reflected the concrete brutalist character of the areas.

London architectural photographer, 01 of 12.
London architectural photographer, 01 of 12.

Barbican cinema signage, 02 of 12.
Barbican cinema signage, 02 of 12.

New Southbank Centre signage, 03 of 12.
New Southbank Centre signage, 03 of 12.

Queen Elizabeth Hall, Purcell Room signs, 04 of 12.
Queen Elizabeth Hall, Purcell Room signs, 04 of 12.

Barbican Centre night shot showing glowing wayfinding, 05 of 12.
Barbican Centre night shot showing glowing wayfinding, 05 of 12.

Iconic Barbican Centre signage, 06 of 12.
Iconic Barbican Centre signage, 06 of 12.

Wayfinding photograph in Harrods, 07 of 12.
Wayfinding photograph in Harrods, 07 of 12.

Signage photography in Harrods, London, 08 of 12.
Signage photography in Harrods, London, 08 of 12.

Interior atrium showing new illuminated signage, 09 of 12.
Interior atrium showing new illuminated signage, 09 of 12.

Mini superbrands photograph in Harrods, 10 of 12.
Mini superbrands photograph in Harrods, 10 of 12.

Signage at Harrods foodhall, 11 of 12.
Signage at Harrods foodhall, 11 of 12.

Interior office partition displaying branding and custom manifestations, 12 of 12.
Interior office partition displaying branding and custom manifestations, 12 of 12.

(Architectural photography completed over several days, all images copyright Simon Kennedy. If you wish to use any of these images for any purpose please email me at info@simonkennedy.net.)

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Simon Kennedy is a London Architectural Photographer working with architects, engineers, developers, designers, artists, journalists and visualisation companies to produce iconic architectural images and video (All images copyright Simon Kennedy, London Architectural Photographer)

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